Salesforce Commonwealth Club Equality Series
Salesforce was a sponsor of the Commonwealth Club’s Equality Series, a series of live conversations with equality thought leaders. Art director Ryan Lundy designed a logo that beautifully encapsulated the idea of talking about equality. The team needed a line of copy to pair with the logo—something that would inspire audiences to take action after attending a talk. The line also had to ladder up to the hashtag EqualityForAll.
![](https://freight.cargo.site/t/original/i/3da1d615ec90bc28a3f9c987c1661f4745e74c7735241eeadfc590399c2d4306/CWClub_Morelli_93.jpg)
We pitched the line Be a Voice for Equal. In the end, they chose something similar: Every Voice Equal.
![](https://freight.cargo.site/t/original/i/d28634bbc7be743bf565401a0189d6b2d1d5437edff34d3b6e4a41028adeb073/commonwealth-pins-4-6.jpg)
We wanted to audience to leave each talk feeling ready to take action. Knowing we were on a limited budget, we pitched the idea of two-sided coasters. The front side had the line.
![](https://freight.cargo.site/t/original/i/82c8c617db9b23513ecbd060084c46fe3ece63626f54248d248ca3b0310710bc/plain-white-round-coasters3.png)
The other side of the coaster offered a place for people to write in their own commitment to equality.
![](https://freight.cargo.site/t/original/i/1b007a4498aaaa0283c7af1fc941fe281c4d0c771c9187aa8a445e6fff7d3e8a/plain-white-round-coasters.png)