Salesforce Commonwealth Club Equality Series
Salesforce was a sponsor of the Commonwealth Club’s Equality Series, a series of live conversations with equality thought leaders. Art director Ryan Lundy designed a logo that beautifully encapsulated the idea of talking about equality. The team needed a line of copy to pair with the logo—something that would inspire audiences to take action after attending a talk. The line also had to ladder up to the hashtag EqualityForAll.
We pitched the line Be a Voice for Equal. In the end, they chose something similar: Every Voice Equal.
We wanted to audience to leave each talk feeling ready to take action. Knowing we were on a limited budget, we pitched the idea of two-sided coasters. The front side had the line.
The other side of the coaster offered a place for people to write in their own commitment to equality.
