Salesforce: The Platform Meadow 

Salesforce wanted attendees of the 2019 Dreamforce conference to discover how to use the Salesforce Platform to bring about digital transformation for their business. We created the Salesforce Platform Meadow, an inspiring space where innovations blossom, ideas flourish, and transformation feels within reach.

The first stop on a visit to the meadow was the Digital Transformation Butterfly experience.

Visitors lined up to build their own butterfly.

During their turn, visitors interacted with a digital experience that taught them about Salesforce innovations while they customized their butterfly.

When their butterfly was complete, they posed for a selfie before venturing deeper in the meadow.

We emailed visitors a copy of their butterfly photo and encouraged them to share it on social media.