Peet’s Coffee: Favorites
In 2015, Peet’s was ready to launch an updated look and voice. During my year and a half there, I concepted and wrote for multiple seasons and initiatives, ensuring a consistent voice across all channels: retail, online, CPG, and b2b. Here are some of my favorite pieces.
Retail
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Retail
![](https://freight.cargo.site/t/original/i/9eeeed4a24d16513fa3cd80d922d9d9241d614b8bc77fdf0f599a8904b7d1a81/PEETS_NEW_HIRE_2016_LCS_D3-copy.jpg)
![](https://freight.cargo.site/t/original/i/9544efd4c6b2eeae01955be4ac543106694a03749e41b3dd6613bd9ff7261fec/NATIONAL_COFFEE_DAY.jpg)
![](https://freight.cargo.site/t/original/i/8adb7f49efeacb28081986f2379fd4ae5ad5a7e20e9f974a7cd5aa55a494ea3c/16HOL_R_B_LgCounter_NOV16B1_FA.jpg)
![](https://freight.cargo.site/t/original/i/1a7d866da8ecdc38c0580a376bfb9184327bf7c583043326d39d7a1e6450bbb7/16HOL_R_B_Aframe_NOV16B11_FA.jpg)
Online
![](https://freight.cargo.site/t/original/i/3c23aaed1c39a60b0b2fd53ca8566d905be19b633b130bf666448501cefa9b2e/screencapture-peets-peopleandplanet-1488869305012.png)
Retail
![](https://freight.cargo.site/t/original/i/8ae7487caefce334a1cba7eff4f46b66e00ead40440c428c54803348a22377b7/17WIN_R_T_Bay_Header_DirtyChai_LosGatos_JAN17BAYF.jpg)
![](https://freight.cargo.site/t/original/i/fa616096a4bb052fd4f4beb120c470bea2d409658fabb6a24e910ed06ca07c3f/17WIN_R_C_LgCounter_EspForte_JAN17_C1B_FA.jpg)
![](https://freight.cargo.site/t/original/i/44700dc68c7b8af54f739c0e33e331eaf2fe07c50030486d2526319931772291/17WIN_R_WB_AFrame_WB_JAN17_WB11_FA-copy.jpg)