Bear Naked: Fuel Your Fun

Bear Naked positions itself as an energy food for young adults. While the competition is focused on performance and winning, we started with the insight that many people play sports simply for the love of playing.

Our campaign “Fuel Your Fun” featured mash-up sports like bike polo and soccer tennis. Paid media pointed to a Facebook app where fun-minded athletes could connect and share videos. 

Case Study Video

Video: Kayak Polo

Video: Bike Polo

Video: Soccer Tennis


Facebook App